Human oriented, United, Sincere
A company without cultural nourishment is like a body without soul. VTR is intensively managing a company as well as building a culture. Persistency is sourced from VTR's respect for the cultural spirit.
Born in the Spring of the new era/VTR boasts of infinite vitality/we are dedicated to biological engineering/create value for our country and human beings/we are human oriented/honesty first...when the inspiring Song of VTR is sung every time, every VTR staff feels passionate and mobilized.
To sing VTR song and lift VTR flag is only an epitome of VTR corporate culture, which has been passed down one generation after the other just like the relay baton in the hand of the athlete.
The peculiar corporate culture is the
spirit and essence of VTR, root
and soul of VTR.
VTR carries forward culture, and transmits spirit. Corporate ideas become more dazzling, and are full of vitality and vigor!
VTR staff is ready to demonstrate VTR ideas and spirits with more profound boldness and firmer steps, and safeguard corporate image with honesty and responsibilities. VTR deems brand as life, and embraces the international community by quality, technology and service.
?(i) Rudder (direction)
To be dedicated to biological technology research and application, meet with customers' demands with exceptional product and service, and constantly enhance human living quality.
To be the world's leading bio-tech company.
Innovation, Responsibility, Value, Sharing
Dedicated, Practical, Humble, Efficient
Core value outlook
Service, Technology, Honesty, Harmony
(ii) Paddle (dynamics)?
To create value, satisfy customers, reputation first, continuous operation
Management creates benefit, and details determines success
To focus on demand, committed to customers, value-creating marketing, and emphasize brand reputation
To provide heartfelt service every day. Customers' satisfaction is our standard.
Care, Quality, Culture, Action
Creativity =Competitiveness; Only continuous innovation can secure winning during competition.
(iii) Anchor (security)
Improvement is constant.
Quality determines value; to seek perfection is our everlasting theme.
Safety first, prevention centric, rules foremost, focusing on pooling collective wisdom
To encourage team work, and pursue 1+1＞2 effect
Respecting the capable, applying knowledge learned to practice, lifelong learning, and exceeding infinite
Rapid response, collaboration, advance in the face of difficulties, and emphasizing results